I've always dreamed of starting something, but I had imposter syndrome and never did it—until now. Introducing my consultancy, Airframe Labs.
Read moreHow to Use Customer Development Interviews to Assess P-M Fit
Don’t take on the risk of building a product and going to market without first trying to mitigate the risk of building the wrong thing. Conducting customer development interviews will ensure your years of product work, months of go-to-market efforts, and marketing budget will not go to waste.
Read moreWhy B2B SaaS Startups are Investing in Value Engineering
I interviewed Segment’s Director of Value Engineering, Kent Shimek, to learn more about what value engineering is and when B2B SaaS revenue leaders should think about adding it to their operating model.
Read more4 Common Misconceptions About DTC Fintech Companies
If we look at the stock market alone, the future doesn’t seem very bright for fintech startups. But that’s just the surface of this fast-moving space. Here’s what this space needs to keep moving forward.
Read moreScaling Back on Hiring? Invest in Growth Ops to Keep Scaling
Being resource-constrained creates opportunities to improve productivity and efficiency, making an organization more competitive. Here’s how can you ensure that your revenue org will reap the benefits of this process.
Read moreHiring Cheat Sheet: What to Look for in Your Heads of Demand Gen, Marketing Ops, Sales, and SEO
How can you ensure you’re hiring the right people for your startup’s marketing team—people who not only can solve your current problems, but can also scale with the business? Here’s what I’ll look for in these 4 crucial roles: demand gen, marketing ops, inside sales, and SEO.
Read moreDon’t Get Layered: How to Grow With Your Company So It Doesn’t Grow Over You
A ompany’s marketing leadership team will evolve as it transitions from a startup ( less than 100 people) to a scale-up (200+ people)—and layering will often be in the picture. Here's how you can be the layer, not the layered.
Read moreA Marketing Team For Every Startup Stage
You need to right-size the experience level and seniority of your team to where the business is at. Here’s how the composition of your marketing team should evolve at each stage.
Read moreOpen-Sourcing My Performance Review Process for Early-Stage Startup Leaders
Open-Sourcing My Performance Review Process for Early-Stage Startup Leaders
Outside the structured review process of a corporate job, is there an accurate way to assess the performance of a startup leader or startup consultant? How can we tell if we’re on the right track in these amorphous early-stage jobs that so many of us find ourselves in today?
Read more7 People-Management Principles for Startups and Scale-Ups
It is incredibly difficult to be a people manager at a scale-up. Big companies have established cultures, leveling systems, training programs, a mature middle-management layer, and mature teams doing recruiting, learning & development, and human resources. But there is a handful of management best practices that cut deep and are worth prioritizing.
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