Don’t take on the risk of building a product and going to market without first trying to mitigate the risk of building the wrong thing. Conducting customer development interviews will ensure your years of product work, months of go-to-market efforts, and marketing budget will not go to waste.
Read more4 Common Misconceptions About DTC Fintech Companies
If we look at the stock market alone, the future doesn’t seem very bright for fintech startups. But that’s just the surface of this fast-moving space. Here’s what this space needs to keep moving forward.
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