Prasid Pathak

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The Top 10 RevOps Influencers to Follow

Prasid Pathak

Forrester's Rise of Revenue Operations survey in 2021 revealed that 86% of director-and-higher decision makers believe RevOps is crucial to achieving their business goals.

In fact, Head of Revenue Operations is ranked the No. 1 fastest-growing job in the US by LinkedIn, Business Insider, and CNBC.

So why is everyone so revved up about RevOps?

RevOps was born out of the need to get sales, marketing, and customer support to work together as one revenue team. While businesses have always tried to achieve this alignment – especially between sales and marketing – the term "revenue operations" started gaining popularity around 2020.

RevOps came about because the way customers buy has changed. There are more touchpoints than ever before. And today’s marketing and sales roles are much more technical and replete with tools. 

In this scenario, as so many businesses try to do more with less, RevOps is THE strategic weapon that can help you bring down CACs, improve speed-to-lead, and reduce media spend without sacrificing the pipeline.

We've seen this impact first-hand. At Airframe Labs, some of the biggest wins for revenue growth came from projects where we used data and technology to create a better handoff between marketing and sales.

Learn More About RevOps From the Leaders

Because it's a growing field, there's no blueprint for businesses or degrees for individuals who want to pursue RevOps. The best way to learn about revenue operations is by learning from practitioners and experts in the field.

In this article, we're showcasing the Top 10 influencers you can follow for insightful, practical content on all things RevOps:

Ranking Methodology

  • The Social Reach Score is pretty straightforward: The higher the number of followers on Linkedin and Twitter, the higher the score.

  • To calculate the Content Score, we factored in the frequency of posts, relevancy of posts, and practicality. Practicality is 1.5x the weight of the other two factors because we value actionable insights over everything else.

  • And for the same reason, we weighted the Content Score 2x the weight of Social Reach to get the Total Weighted Score.

Now, let's look at the Top 10 RevOps influencers you should follow.

#10: Jeff Ignacio

Early in his career, Jeff did stints at Accenture, Intel, and Google. Since switching into RevOps, he has advised 6+ startups and now runs the online learning platform RevOps Impact while working as the Head of GTM Operations and Growth at Regrow.

Jeff’s LinkedIn page is a great resource for anyone looking for advice on RevOps, CRO, and sales. Here's an example:

#9: Jordan Henderson

Jordan is the Director of Revenue Operations at The Riverside Company and has a background in sales leadership, sales ops, and law. He's experienced in sales enablement, sales development, and ABM. 

Jordan is prolific on LinkedIn, sharing everything from actionable tips and advice for professional growth to hilarious ops memes. His comments section is often as insightful as his posts, with ops leaders sharing their own experiences and unique takes on the topic.

#8: Matthew Volm

Matthew wears multiple hats as a business development, strategic finance, and operations expert. He’s the Co-founder and CEO of Atomic and the CEO of RevOps Co-op.

Matthew started the RevOps Co-op community in 2020 to help ops professionals connect with and learn from each other. Today, the community is over 8,000 members strong.

In his recent webinar with Adam Becker (VP of GTM Strategy, Conga) and Scott Lichtenstein (Co-founder and CEO, Buyersight), Matthew talked about how to mitigate at-risk deals to unlock consistent revenue growth.

#7: Rosalyn Santa Elena

Rosalyn is deeply involved in the RevOps community. She’s the co-founder of The RevOps Collective, the Dean of RevOps School at Pavilion, a member of Hubspot’s Revenue Council, and the host of The Revenue Engine Podcast.

Rosalyn is so dedicated to the growth and development of the community that she’s often referred to as a "Revenue Operations Evangelist." On LinkedIn, she shares her thoughts on RevOps challenges, trends, career advice, and more via the #OpsTherapy series:

#6: Jonathan Morgan

Jonathan is the VP of Revenue Operations and Head of Marketing at AchieveIt. 

Jonathan is a "generalist" – someone who adaptively learns through new experiences and applies lessons learned to novel situations. And he believes that generalists make great RevOps leaders. 

In his most popular Linkedin post, Jonathan covers "11 reasons you know RevOps is for you." It highlights the two fundamental qualities RevOps specialists need: curiosity and problem-solving acumen.

Jonathan also generously shares tactical RevOps tips in posts such as:

#5: Leore Spira

What's the most common (and crucial!) trait that RevOps leaders share? They love solving problems. And Leore is no different. 

Leore is Head of RevOps at Buildots and Co-founder of The Optimizers, the first Israeli professional Facebook community for ops leaders. She’s built successful global RevOps departments from scratch at three startups.

On LinkedIn, Leore regularly shares her #revopsconfessions: a series where she talks about strategy and best practices, tools and technology, industry trends, and more.

You can read the post here. You can also check out her RevOps blog for more insights.

#4: Erol Toker

Erol is "RevOps Obsessed" and is especially passionate about automation. This is what led him to start Truly, which allows companies to automate any revenue process using AI-enabled bots.

Erol leverages his expertise to not only help businesses but also RevOps practitioners. In one of his popular LinkedIn posts, he challenged some of the conventional wisdom around selling with conversational analytics data:

Here are a few more posts worth reading:

#3: Guillaume "G" Cabane

Guillaume, aka G, says he’s been "doing internet" since 1997 and has 15+ years of experience leading B2B growth. G used to be the VP of Growth at successful unicorns like Drift and Segment, and is now the Co-founder at HyperGrowth Partners as well as a growth advisor to “rising stars” in the growth ops toolset including G2, Gorgias, Metadata.io, Madkudu, and others.

G rose to fame in the growth community as Segment’s “mad scientist” Head of Growth. He pushed the envelope of what was possible by bringing together data, tools, and experiences (like using Drift + Segment + Postmates so a prospect live-chatting on the website could get a free cup of coffee delivered to them in real time).

What was incredibly powerful was G’s ability to frame these types of “breaking the fourth wall” stunts in an analytical way. G argued that by pushing growth tools to their limit, you could craft experiences that break through the noise and help you convert prospects at a higher rate. And when you have higher conversion rates, you can outspend the competition, grow faster than them, and ultimately box them out of the market.

In a recent interview with Captain Data, G talked about the evolution of RevOps in the B2B industry and the right way to incorporate RevOps into a business.

Watch the full video of his interview here.

#2: Elena Verna

Elena is a seasoned growth strategist. A master of SaaS B2B marketing, product-led growth (PLG), and analytics, Elena is the go-to expert in the industry.

She pivoted to solopreneurship after years of holding executive roles at top B2B businesses including Miro, SurveyMonkey, and Malwarebytes. As a solopreneur, she has advised over a dozen companies, including MongoDB, Clockwise, GoFundMe, Similarweb, and BrowserStack. 

Currently,  Elena leverages her expertise to drive revenue growth as Amplitude’s PLG Expert In Residence. She's also a Board Member at Netlify.

Elena’s LinkedIn page is a goldmine of growth lessons. You'll find practical advice, unique perspectives, and even some good-natured ribbing, which have sparked thousands of reactions and conversations. She’s also great at sharing diagrams to help understand mental models faster, which is part of why her following on LinkedIn has grown so dramatically over the past year. 

This is the link to the post above. We also listed a few more gems you must read:

#1: Eddie Reynolds

Eddie is the CEO of Union Square Consulting and a seasoned RevOps expert, with over 20 years of experience in sales and tens of millions of dollars in deals closed.

For the past 8 years, he's worked with his team to serve thousands of B2B SaaS startups. Eddie has witnessed everything, from fast-growing startups with successful RevOps to companies that failed to systematize their revenue engine. This experience has helped him develop a deep understanding of what it takes to build high-growth revenue teams. 

Eddie shares his insights regularly on LinkedIn, covering a range of topics such as lead generation, outbound strategies, inbound SDRs, and the ROI of RevOps. His posts offer a unique perspective on these topics, and he isn't afraid to take a contrarian stance.

Conclusion

Growth and RevOps are two of the hottest jobs in the market right now — and with the evolution of customer buying habits and the ever-increasing complexity of sales cycles and marketing funnels, the need for specialized RevOps roles is only going to grow.

If you wish to forge a career in Growth and RevOps, you have to learn from the best. The influencers featured in this article are true trailblazers in the field. They've got the know-how, the experience, and most importantly, the willingness to share their expertise with those eager to learn. Follow them and start upskilling!